A couple of years ago I was ping-ponging an idea for a restaurant with an old friend. He really wanted to create some type of sushi restaurant but wasn't sure how to start. He was passionate about his work and I am passionate about design so we spent many hours over a few years discussing the look and feel of onsushi.
Created a name, logo and all communications platforms within the Onsushi identity. That has an audience that is young, trendy and vibrant.
See brochure pdf here.